Vice President, Direct Response
Wounded Warrior Project
For more than two decades, Wounded Warrior Project® (WWP) has honored and empowered wounded warriors and their families through life-changing programs, advocacy, and long-term support. As the nation’s leading veterans service organization, WWP serves hundreds of thousands of post-9/11 veterans, caregivers, and family members by addressing mental health, physical wellness, financial well-being, career transition, and lifelong connection. Guided by its core values of Service, Integrity, Loyalty, Innovation, and Fun, WWP has built a culture centered on compassion, accountability, and continuous improvement.
Today, WWP is entering one of the most ambitious moments in its history. Anchored by its promise to be there for every warrior, no matter what, the organization is expanding its reach while pursuing transformational goals to save one million more lives, end veteran homelessness and veteran suicide, cure PTSD, and strengthen long-term support for warriors and their families. Achieving that vision requires not only exceptional programs, but also a modern, innovative philanthropic strategy capable of inspiring millions of supporters and sustaining impact for generations to come.
The Opportunity
The Vice President, Direct Response joins Wounded Warrior Project® at a defining moment, one in which the organization is investing in the future of philanthropy to fuel an unprecedented vision for America’s veterans.
Reporting to the Chief Development Officer and serving as a member of the Senior Leadership Team, this executive will lead one of the nation’s premier direct response fundraising programs while helping shape its next chapter of growth. This is an opportunity to build upon an exceptional foundation while driving innovation across digital fundraising, direct mail, monthly giving, DRTV, integrated donor engagement, and emerging channels.
The Vice President will oversee sophisticated fundraising strategies that balance immediate revenue performance with long-term donor engagement, leading robust testing, segmentation, analytics, predictive modeling, and optimization efforts that strengthen every stage of the donor lifecycle. Working collaboratively across Resource Development, Marketing and Communications, Finance, and strategic agency partners, this leader will ensure direct response remains not only a powerful revenue engine but also the beginning of lifelong relationships between WWP and the supporters who make its mission possible.
More than leading fundraising channels, this executive will shape how millions of supporters first connect with Wounded Warrior Project® and how those initial moments become lifelong relationships that sustain the mission for generations to come. For leaders who are energized by mission, data-driven decision making, and building organizations that continuously evolve, few opportunities offer the scale, visibility, and purpose of this role.
The estimated hiring range for this position begins at $200,000 annual base salary, subject to a candidate’s combination of experience, qualifications, and credentials.
The Lindauer Team Leading This Search
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