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General Manager, Discovery
Basta
Basta is a tech-enabled nonprofit focused on closing the employment gap for first-generation college students. Founded in 2016, the organization has built a national platform that blends AI-powered tools, career preparation, and employer partnerships to help students translate their degrees into meaningful first jobs. With a presence on more than 300 campuses and partnerships with leading employers, Basta is reshaping how talent is identified, developed, and connected to opportunity.
At its core, Basta is addressing a persistent inequity: while first-generation students bring immense value to the workforce, they often lack access to the networks, knowledge, and pathways that lead to strong career outcomes. Through innovative, data-driven solutions, Basta is accelerating career readiness and helping students secure roles at organizations such as Bloomberg, Citi, and Snap Inc. The organization is now positioned for significant growth, with a clear ambition to expand its reach and deepen its impact nationwide.
The Opportunity
The General Manager, Discovery role represents a pivotal leadership opportunity at a moment of scale. Discovery is Basta’s flagship digital platform, designed to expand access to career readiness through a dynamic, data-driven experience that integrates coaching, skill-building, and job attainment. Having already reached more than 60,000 students, Discovery is poised for rapid expansion, with a goal of impacting one million students by 2030.
As the business owner of Discovery, the General Manager will define and drive the strategy, performance, and long-term growth of this core offering. This leader will translate vision into execution, overseeing user engagement, partner success, and operational excellence while continuously refining a product built on experimentation and iteration. Working within a complex B2B2C model, the role requires balancing institutional and enterprise partner needs with delivering a compelling, high-impact student experience.
This is an ideal role for a leader who thrives in ambiguity and is energized by building systems, testing assumptions, and scaling solutions that deliver measurable outcomes. The General Manager will align cross-functional teams across product, data, learning, and growth to ensure Discovery evolves thoughtfully and sustainably. In doing so, this leader will play a defining role in advancing Basta’s mission and shaping how technology can unlock economic mobility for first-generation students.
The salary range for this position is $130,000–$163,000.
